Discovery and Conceptual Design

Working with stakeholders representing a wide range of trail users, we developed multiple viable solutions. 


Design DEvelopment

Building on the city branding and referencing existing infrastructure, our team developed a simple and flexible set of guide signs. Beauty, usability and maintenance were at top of mind as stakeholders considered the solutions. We settled on a solution that will look great and perfom well for many years while still respecting the project budget.

Installed Signs


Design Specification and Documentation

Clear specification and documentation were very important as the project was issued for open bid. Well-crafted drawings and guidelines ensured proposals were targeted and easily comparable — simplifying the decision making process for the city representatives.

Project Credits

Wayfinding Design - Gene Ullery-Smith
Client - City of Midland
Project Management - Good Design Group
Fabrication - Pro Image Design, Traverse City