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Discovery and Conceptual Design

Working with stakeholders representing a wide range of trail users, we developed multiple viable solutions. 

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Design DEvelopment

Building on the city branding and referencing existing infrastructure, our team developed a simple and flexible set of guide signs. Beauty, usability and maintenance were at top of mind as stakeholders considered the solutions. We settled on a solution that will look great and perfom well for many years while still respecting the project budget.


Installed Signs

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Design Specification and Documentation

Clear specification and documentation were very important as the project was issued for open bid. Well-crafted drawings and guidelines ensured proposals were targeted and easily comparable — simplifying the decision making process for the city representatives.

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Project Credits

Wayfinding Design - Gene Ullery-Smith
Client - City of Midland
Project Management - Good Design Group
Fabrication - Pro Image Design, Traverse City