Wayfinding focuses on making life easier while navigating unfamiliar territory - be it a city, a trail system or a medical environment. With organizational skills and design acumen, Gene Ullery-Smith designs successful wayfinding systems for businesses and municipalities.
Chain of Lakes Water Trail signage for Paddle Antrim
Gene developed a comprehensive navigation signage program for the Chain of Lakes Water Trail for Paddle Antrim.
Midland City Forest Trail Wayfinding
Gene Ullery-Smith documented every trail in this park and created a system of maps and signs to help visitors find their way.
Boardman River Water Trail Wayfinding System
Gene teamed with Traverse City DDA and planners to craft signage specifications for the BRWT that will both serve paddlers and honor the natural beauty of a cherished northwest Michigan water way.
Great Lake-to-Lake Trails Sign Standards
Working with Michigan’s leading trail advocate, Michigan Trails and Greenways Alliance, Gene created comprehensive signage standards to support planners as they build the Great Lake-to-Lake Trail network.
Gundersen Lutheran Medical Center Wayfinding
Designers worked with staff to uncover challenges, develop a comprehensive wayfinding logic and implement a phased set of solutions that would demystify the experience of navigating this regional medical center.
Interpretive exhibits reward museum visitors with rich experiences and lasting memories. Let’s talk about your next exhibit.
Detroit Historical Museum
Great exhibits and great graphics combine in the Detroit Historical Museum’s new and redone galleries – all part of a sweeping $12 million overhaul. Museum graphics must look great and educate quickly – a specialty of Gene Ullery-Smith. Read on to see how his work helps set the tone for each exhibit.
Midland Center for the Arts
After years of use the Midland Center for the Arts' Hall of Ideas was starting to show it's age. Gene was charged with developing new graphics to enliven existing exhibits, add depth to new exhibits and put in place a protocol of creating future interpretive graphics.
Located within a lakeside park near a historic train depot, this wayside exhibit recalls the history of Topinabee, one of Northern Michigan’s storied resort villages.
Branding & Marketing
You and your business are one of a kind. The image you present to the world should be too. Contact Gene for a unique branding and marketing communications.
Say a lot with a little and establish a solid foundation for branding and communication with a well-crafted logo.
Branding & MARKETING
Let’s turn prospects in to patrons. Crafting thoughtful and coordinated communications – from paper to pixel – builds brand recognition and ensures that marketing dollars are earning you the best return on investment.
Leelanau Township Community Foundation
Despite working over generations to strengthen their community through thoughtful investments in people and projects, the Leelanau Township Community Foundation was not well known among the public. Gene worked with them to create compelling communications that would help LTCF raise its image in the minds of community members and build support.
Bella Fortuna North
Leelanau County, Bella Fortuna North's home, is heavily visited during warm-weather months. Communicating effectively with visitors is key to success. By coordinating and crafting meaningful web, print and email communications we transformed Bella Fortuna North's image – helping them transition from a struggling passion project into a thriving dining destination.