Gene Ullery-Smith, Designer

Museum directors rely on Gene to deliver complete interpretive exhibit programs, others appreciate the durable wayfinding solutions he designs and business owners look to him for compelling visual identities and marketing communications.

 
 
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Wayfinding

Wayfinding focuses on making life easier while navigating unfamiliar territory - be it a city, a trail system or a medical environment. With organizational skills and design acumen, Gene Ullery-Smith designs successful wayfinding systems for businesses, non-profits and municipalities. 

 
 
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Chain of Lakes Water Trail Wayfinding System for Paddle Antrim

Gene developed a comprehensive navigation signage program for the Chain of Lakes Water Trail for Paddle Antrim.

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Great Lake-to-Lake Trails Sign Standards

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Boardman River Water Trail Wayfinding System

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Grass River Natural Area Trail and interpretive Signage

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Midland City Forest Trail Wayfinding

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City of Midland Recreation Trail Wayfinding Program

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Chippewa Banks Disc Golf Course Signage

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The Village at Grand Traverse Commons

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Map Artwork

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TART (Traverse Area Recreation and Transportation) Trail Wayfinding Programming

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Patient Room Sign Symbols

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Applewood

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Exhibits

Interpretive exhibits reward museum visitors with rich experiences and lasting memories. Let’s talk about your next exhibit.

 
 
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Detroit Historical Museum

Great exhibits and great graphics combine in the Detroit Historical Museum’s new and redone galleries – all part of a sweeping $12 million overhaul. Museum graphics must look great and educate quickly – a specialty of Gene Ullery-Smith. Read on to see how his work helps set the tone for each exhibit. 

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Detroit ‘67

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Midland Center for the Arts

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Topinabee

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Built by the River, Dossin Great Lakes Museum

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The Western Center for Archaeology and Paleontology

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Marvin Windows and Doors

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Punxsutawney Weather Discovery Center

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Fort Des Moines Museum and Education Center

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St. Nicholas Traveling Exhibit

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Branding & Marketing

You and your business are one of a kind. The image you present to the world should be too. Contact Gene for a unique branding and marketing communications.

 
 
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Logos

Say a lot with a little and establish a solid foundation for branding and communication with a well-crafted logo.

 
 

 

Branding & MARKETING

Let’s turn prospects in to patrons. Crafting thoughtful and coordinated communications – from paper to pixel – builds brand recognition and ensures that marketing dollars are earning you the best return on investment.

 
 

Women’s Resource Center

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Leelanau Township Community Foundation

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Bradley's Pub & Grille / Interlochen Golf Course

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Bella Fortuna North

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