I worked in a team tasked with untangling the wayfinding challenges of Gundersen Lutheran, a regional medical center located in LaCrosse, Wisconsin. Decades of growth and expansion created a labyrinth of buildings and corridors. We designed for them a flexible set of signs with strong wayfinding logic to help unify and demystify their facility.

Programming, with an emphasis on consistent terminology and intuitive sign locating, was critical to the success of primary wayfinding signage.

Regulatory and secondary signs (above) complete the system.

Work completed while employed by Corbin Design.