A dense 12-page document, the LTCF's annual report draws on friendly images of locally know faces.

Bold colors and graphic choices paired with large images mark a departure from previous reports.

This rack card extends the brand image established in the annual report by reiterating elements of the graphic palette.

LTCF's website serves as both a repository for information and also a tool to increase engagement and donations.

Placed in local periodicals, print ads promote events and opportunities for community involvement.

Personal letters from the foundation's leadership update stakeholders on the past year's accomplishment and the upcoming year's goals and needs.

Subtle and simple graphic design tie these letters to other campaign pieces while not overpowering the letter's content.

Refreshed communications reconnected with community members, drove increased donations and spurred new volunteers to get involved.

Leelanau Township Community Foundation

Despite working over generations to strengthen their community through thoughtful investments in people and projects, the Leelanau Township Community Foundation was not well known among the public.