Say a lot with a little and establish a solid foundation for branding and communication with a well-crafted logo.


Marketing Campaigns

Let’s turn prospects in to patrons. Crafting thoughtful and coordinated communications – from paper to pixel – builds your brand recognition and ensures that your marketing dollars are earning you the best return on investment.


Bradley's Pub & Grille / Interlochen Golf Course

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Bella Fortuna North

Leelanau County, Bella Fortuna North's home, is heavily visited during warm-weather months. Communicating effectively with visitors is key to success. By coordinating and crafting meaningful web, print and email communications we transformed Bella Fortuna North's image – helping them transition from a struggling passion project into a thriving dining destination.

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Music in the Park

Listening to live music on a warm Summer evening while enjoying a glass of wine and gazing over Grand Traverse Bay is something close to perfection.

The Northport Omena Chamber of Commerce enlisted Gene Ullery-Smith to breath new life into their Music in the Park communications and, in turn, raise the profile of this northern Michigan concert series.

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Leelanau Township Community Foundation

Despite working over generations to strengthen their community through thoughtful investments in people and projects, the Leelanau Township Community Foundation was not well known among the public.

Gene worked with them to create compelling communications that would help LTCF raise its image in the minds of community members and build support.

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Identity Systems

Stand out from the crowd with a carefully crafted identity system that reflects your professional philosophy and personal attitude.


Dr. Amelia Siders

Dr. Amelia and Gene Ullery-Smith worked together to create a lovely new professional identity system for her psychology practice. Attention to detail and dedication to thorough assessments separate Amelia from others in her field. Building on this, Gene incorporated a fresh color scheme and a graphic motif that speaks to Amelia’s penchant for beading. The net result? A one-of-a-kind system that will help Dr. Amelia stand out from the crowd.

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Jeff Craven, Craven Cycling

Jeff Craven is a certified Retul bike fitter. He utilizes 3D motion capture technology to bring solid science to the art of fitting. Jeff doesn’t guess. Jeff makes smart equipment adjustments based on data to ensure optimum fit, efficiency and comfort.

Gene produced a suite of designs – including printed and digital materials – that speak to Jeff’s scientific and motion-based approach to bike fitting.

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Barbara Malczewski

Barbara Malczewski is a passionate, talented and accomplished artist with a wide range of capabilities. Her old business card was not making that clear to perspective clients. Gene designed this colorful set of cards to better reflect her energy.

“Wow! Fantastic, beautiful, excellent! Thank you soooooo much!” – Barbara Malczewski

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