Crystal Mountain is the most popular 4-season resort in the mid-west. The resort is host to many activities. Circulating visitors effectively on foot and by car is critical to ensuring positive experiences. I worked to develop pedestrian guides and vehicular guides and identity signage to clarify wayfinding throughout new resort additions - a spa, a condo community and a hotel. The wayfinding elements I designed speak to the character of each new addition and compliment existing sign systems.

Peak building ID with Spa and Fitness Center identifiers.

Peak building interior signage.

» Read the rest of this entry…

I worked in a team tasked with untangling the wayfinding challenges of Gundersen Lutheran, a regional medical center located in LaCrosse, Wisconsin. Decades of growth and expansion created a labyrinth of buildings and corridors. We designed for them a flexible set of signs with strong wayfinding logic to help unify and demystify their facility.

Programming, with an emphasis on consistent terminology and intuitive sign locating, was critical to the success of primary wayfinding signage.

» Read the rest of this entry…