J. Gene Ullery-Smith

Lincoln, Nebraska - City Wayfinding System - Concepts

Lincoln is home to the iconic Nebraska state capital building and The University of Nebraska Lincoln campuses. This concept compliments the architectural qualities of the capital building and uses a patriotic color scheme that coordinates with the UNL campus wayfinding system.

The second concept developed for the City of Lincoln hints at the area’s agricultural history through its color palette and subtle motifs. Copper and deep green finishes provide a rich color scheme while abiding by MUTCD/DOT guidelines.

» Read the rest of this entry…

Crystal Mountain Resort - Interior and Exterior Wayfinding Systems

Crystal Mountain is the most popular 4-season resort in the mid-west. The resort is host to many activities. Circulating visitors effectively on foot and by car is critical to ensuring positive experiences. I worked to develop pedestrian guides and vehicular guides and identity signage to clarify wayfinding throughout new resort additions - a spa, a condo community and a hotel. The wayfinding elements I designed speak to the character of each new addition and compliment existing sign systems.

Peak building ID with Spa and Fitness Center identifiers.

Peak building interior signage.

» Read the rest of this entry…

Pedestrian Map Artwork

Is there anything more wonderful than a great map? Is there anything worse than an inadequate map? While working in the field of wayfinding I have tried to craft a few of the wonderful variety. Here are a few samples.

This map helps walking visitors find points of interest and dining opportunities in downtown Medina, Ohio. A stand-alone directory of merchants allows for easy updates.

» Read the rest of this entry…