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Follow it at http://gusgd.blogspot.com/

Support local music and make your way out to The Pumpkin Eaters’ Ball. A good time will be had by all. The soothing(?) sounds of Your Best Friend, This Twilight City, The Injured List, Jake Allen Band and, my favorite, The Melodia Rhythm. October 1st, 8pm. The Mas Project in Gaylord, MI. All ages are welcome. All-you-can-eat pumpkin pie… not really.
Oh, did I mention I contributed this poster design to the promotional effort? Super-fast and on a shoestring budget. Nevertheless, the promoter liked one of the alternate poster designs so much that we remixed it into a t-shirt graphic for The Melodia Rhythm. Two birds, one stone. Nice.

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Three graphics from a larger project - Marvin Windows & Doors Training and Visitor Center. See the whole project here.

Sometimes a design needs to be quickly turned around. Such was the case with this poster I whipped up for my friends in Northport. They found themselves in a bind and gave me a call.
“You are awesome! These will be up in Northport tomorrow. Great stuff. Thanks for pulling us out of a jam.”
Its nice to be a (graphic design) hero.

Dr. Amelia and I worked together to create a lovely new professional identity system for her psychology practice. Attention to detail and dedication to thorough assessments separate Amelia from others in her field. Building on this, I incorporated a fresh color scheme and a graphic motif that speaks to Amelia’s penchant for beading. The net result? A one-of-a-kind system that will help Dr. Amelia stand out from the crowd.
If you need a hand telling your story and establishing your visual identity, contact me at gene@ullerysmith.com. I would be happy to help.


I was recently enlisted to help with some Mister-Potato-Head-esque illustrations. These pieces are just a few from a larger series. Each piece is an individual magnet which, when combined with others, create an endless number of different mugs.

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Today’s medical environments need to accommodate patients, practitioners, family, friends and others. Sometimes, when people visit a loved one who is admitted to a hospital, they need to be equipped with certain information so that they know what sort of behavior is expected of them. This set of icons help communicate critical messages to these audiences at a patient’s doorway.
The Utopia Foundation of Traverse City, Michigan needed a brochure to help them raise awareness of their new microlending effort. Here are a couple options I created for them.

Lincoln is home to the iconic Nebraska state capital building and The University of Nebraska Lincoln campuses. This concept compliments the architectural qualities of the capital building and uses a patriotic color scheme that coordinates with the UNL campus wayfinding system.

The second concept developed for the City of Lincoln hints at the area’s agricultural history through its color palette and subtle motifs. Copper and deep green finishes provide a rich color scheme while abiding by MUTCD/DOT guidelines.
