J. Gene Ullery-Smith

Creative Class, Traverse City - Logo

Fun Faces

I was recently enlisted to help with some Mister-Potato-Head-esque illustrations. These pieces are just a few from a larger series. Each piece is an individual magnet which when combined with others create an endless number of different mugs.

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Patient Room Sign Symbols

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Utopia Foundation Microlending Brochure

The Utopia Foundation of Traverse City, Michigan needed a brochure to help them raise awareness of their new microlending effort. Here are a couple options I created for them.

Lincoln, Nebraska - City Wayfinding System - Concepts

Lincoln is home to the iconic Nebraska state capital building and The University of Nebraska Lincoln campuses. This concept compliments the architectural qualities of the capital building and uses a patriotic color scheme that coordinates with the UNL campus wayfinding system.

The second concept developed for the City of Lincoln hints at the area’s agricultural history through its color palette and subtle motifs. Copper and deep green finishes provide a rich color scheme while abiding by MUTCD/DOT guidelines.

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NM3 Infographics

Designed for NM3, a local men’s magazine, this editorial infographic gathers interesting facts and figures about all things beer. If you would like a poster of your very own, follow this link. This was the first in a monthly series of infographics. More graphics from the series after the break…

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Crystal Mountain Resort - Interior and Exterior Wayfinding Systems

Crystal Mountain is the most popular 4-season resort in the mid-west. The resort is host to many activities. Circulating visitors effectively on foot and by car is critical to ensuring positive experiences. I worked to develop pedestrian guides and vehicular guides and identity signage to clarify wayfinding throughout new resort additions - a spa, a condo community and a hotel. The wayfinding elements I designed speak to the character of each new addition and compliment existing sign systems.

Peak building ID with Spa and Fitness Center identifiers.

Peak building interior signage.

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Gundersen Lutheran Medical Center - Interior Wayfinding System

I worked in a team tasked with untangling the wayfinding challenges of Gundersen Lutheran, a regional medical center located in LaCrosse, Wisconsin. Decades of growth and expansion created a labyrinth of buildings and corridors. We designed for them a flexible set of signs with strong wayfinding logic to help unify and demystify their facility.

Programming, with an emphasis on consistent terminology and intuitive sign locating, was critical to the success of primary wayfinding signage.

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Pedestrian Map Artwork

Is there anything more wonderful than a great map? Is there anything worse than an inadequate map? While working in the field of wayfinding I have tried to craft a few of the wonderful variety. Here are a few samples.

This map helps walking visitors find points of interest and dining opportunities in downtown Medina, Ohio. A stand-alone directory of merchants allows for easy updates.

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ParkLink - Wordmark

I developed this wordmark for the parking authority in Raleigh, NC.

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Punxsutawney Weather Discovery Center (Phase II) - Interpretive Exhibit Graphics

These graphics were designed to accompany an interactive exhibit geared toward young children that describes the formation and impact of tornadoes. Custom typography and illustration combine with “textured” graphics to create excitement.

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Punxsutawney Weather Discovery Center (Phase I) – Interpretive Exhibit Graphics

Rarely has work been so fun as when I had the opportunity to develop the graphics program for the Weather Discovery Center in Punxsutawney, Pennsylvania! The PWDC is located in a re-purposed post office and uses the legendary Punxsutawney Phil (the famous weather “predicting” groundhog) as a vehicle for weather education. Visitors to the PWDC are treated to a collection of postal artifacts, the Meteorologist Hall of Fame, Phil’s Burrow and a host of interactive exhibits.

Three of nine large translucent window graphics in the lobby of the Punxsutawney Weather Discovery Center are shown here. Each graphic illustrates a different weather condition and a person interacting with that weather.

Punxsutawney Phil, of Groundhog Day fame, is quite a popular rodent. This thematic graphic (above) show a couple of his biggest fans.

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Barbara Malczewski - Identity

Barbara Malczewski is a passionate, talented and accomplished artist with a wide range of capabilities. Her old business card was not making that clear to perspective clients. I designed this colorful set of cards to better reflect her energy.

“Wow! Fantastic, beautiful, excellent! Thank you soooooo much!” – Barbara Malczewski